{"id":299,"date":"2025-05-28T13:31:32","date_gmt":"2025-05-28T13:31:32","guid":{"rendered":"https:\/\/hubpsotemail.net\/?p=299"},"modified":"2025-05-30T11:20:26","modified_gmt":"2025-05-30T11:20:26","slug":"apple-to-rival-switch-2-launch-with-new-gaming-app","status":"publish","type":"post","link":"https:\/\/hubpsotemail.net\/index.php\/2025\/05\/28\/apple-to-rival-switch-2-launch-with-new-gaming-app\/","title":{"rendered":"Apple to rival Switch 2 launch with new gaming app"},"content":{"rendered":"
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Apple wants to bolster its gaming presence (Picture: EPA)<\/figcaption><\/figure>\n

Apple<\/a> is set to debut a new gaming app around the Switch 2’s<\/a> launch, as the company looks to push further into the gaming space.<\/p>\n

While Apple is a key player in the games industry in terms of market share<\/a>, through its Apple Arcade subscription service and App Store profits, it isn’t exactly considered a major player when compared to Sony<\/a> or Microsoft<\/a>.<\/p>\n

This is most likely because Apple, who was just hit by a massive data leak<\/a>,doesn’t actually make or publish games, but it seems the company now wants to change this perception \u2013 both through a new acquisition and a revamped app.<\/p>\n

According to reports, Apple is planning to release a dedicated app for video games which will serve as a launcher for titles and unify other features, including leaderboards, social features, editorial content from Apple, and in-game achievements.<\/p>\n

As reported by Bloomberg<\/a>, the new app is designed to replace Apple’s Game Center, a social hub which launched in 2010 and has been largely unsupported over recent years.<\/p>\n

It’s claimed the app will be shown during Apple’s Worldwide Developers Conference on June 9, 2025, which is just four days after the launch of the Nintendo Switch 2<\/a>. It’s said the app will be released in September as part of Apple’s next iOS version, and will come preinstalled across iPhone, iPad, Mac and Apple TV set-top boxes later this year.<\/p>\n

Apple buys its first ever game studio<\/h2>\n

Apple is making other moves in the gaming space too. As reported by Digital Trends<\/a>, the company has acquired its first ever game studio in RAC7 Games, the two-person team behind the Apple Arcade hit Sneaky Sasquatch.<\/p>\n

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